Releasing GTA 6 at a price of $100 will help video games recover

Releasing GTA 6 at a price of $100 will help video games recover

There is still a lot of uncertainty surrounding many details about GTA 6, with the most notable being its market price, which some analysts expect to reach $100. Veteran investment analyst and researcher Matthew Paul presented a comprehensive report discussing the state of video games in 2025 and how the industry could recover from the downturn it faced in recent years. It seems that raising the prices of certain games, particularly Grand Theft Auto 6, could significantly contribute to this recovery. Paul added that Take-Two is expected to release GTA 6 at a price ranging from $80 to $100. This would mark a major turning point in the video game industry, as it is expected to break the barrier for other developers to raise the prices of their games accordingly. The development cost of Grand Theft Auto 6 has not been officially revealed, but some sources suggest it could range from $1 to $2 billion. This is likely to lead Take-Two to raise the price of the game above $70, which is the current price for new games. It is worth mentioning that Take-Two was the first to raise the price of its games from $60 to $70, starting in 2020. Many other companies, including Sony, Microsoft, and Ubisoft, followed suit. It seems history might repeat itself if Take-Two takes another step to increase the prices of its games, particularly with the launch of GTA 6 at a higher price than current offerings. However, this remains speculative until an official announcement is made, possibly later this year. The video game industry has seen an increase in production costs in recent years, which has led to the closure of many studios and the departure of several developers. Meanwhile, some publishers have turned to alternative means to offset these high costs, such as releasing expensive special editions, offering in-game purchases, or launching Game Pass subscriptions. Grand Theft Auto 6 is one of the most anticipated games in video game history. Analysts predict it will sell over 40 million copies in its first year, significantly impacting the gaming market. The report adds that the release of the game will bring a major shift in player habits, attracting millions of new players to the world of gaming, resulting in higher total industry revenue. However, GTA 6's success may reduce the time players spend on other games, potentially negatively impacting the sales of other titles. Additionally, experts predict that the Nintendo Switch 2 will have a significant impact on the mobile gaming market, particularly with its enhanced graphics performance and ability to run modern games. Do you expect Take-Two to capitalize on the huge buzz around GTA 6 by raising its launch price from $70 to $80 or even $100? Do you think such a move will affect the public's willingness to purchase the game?